Brand marketing happens to be driven by one factor – sales. This is exactly what brands ultimately want, for customers to buy the services or products they’re offering. This is actually the primary reason most brands spend lots of money on marketing and advertising campaigns.
But social networking is revolutionizing how consumers communicate with the brands that they like. Rather from the typical passive participation they cope with traditional media, social networking has provided them a great platform for engaging using their brands in 2-way conversations that are much more significant for them.
What exactly performs this mean for brand marketing? Let us take a look at three stuff that brands should consider with regards to using social networking within their marketing mix.
1. Social networking is relationship-focused, not sales-driven
Though companies and companies are ultimately driven by sales, they ought to adjust their focus when utilizing social networking within their advertising campaign. People use social networking to create relationships, to not be offered services or products. My personal favorite statement shared by my pal and private Branding Blog writer, Dan Schawbel, is “don’t request the purchase request the connection.” It is going hands in hands using the focus of humanize to monetize.
For this reason individuals who like or follow brands in various social networks are wishing for any better connection to them. They are wondering about approaching occasions and exclusive choices, which is much like how their other buddies would let them know a good event or purchase.
Essentially, consumers wish to be treated less like customers, but a lot more like buddies. They would like to support brands they enjoy which have a tale and individuals in it they are able to connect with and therefore are approachable.