The user who visits your website would like to receive immediate information or perform a specific task (buy, register, download the file, complete the form). If this task is difficult or impossible to perform – it will give up and go to the competition website.
If your site is not very intuitive and badly designed, the most beautiful graphics will not help you gain a client.
How do users use websites?
Basically, the habits of users on the web do not differ specifically from the habits of customers in the store. Visitors to the site browse each new page, “scan” the text and click on the first link that promises to get what they are looking for. To check this website this is important.
Most Internet users are looking for something interesting or useful and click so fast that something catches their attention. If the website does not meet their expectations or does not find the information they need, they click “back” and continue searching.
For this reason, it is extremely important to put yourself in the role of our client and build a website focused primarily on him.
Very simple rule:
If your website is not able to meet the expectations of users, the designer has done the wrong job and your company loses money.
So what affects the good design of the website? Below we will familiarize you with 6 good design principles that will make your site look aesthetic, engaging, easy to use and effective.
Intuitive structure
When designing a website, we should get rid of any question marks – decisions that the user would have to take, taking into account the advantages, disadvantages or alternatives.
If the page’s navigation and architecture are not intuitive, the number of question marks increases. This distracts the visitor’s attention and distracts him from achieving the goal for which the page was created.
A simple project is an effective project. Complicated structure is not what visitors would like to see on your website.
Tips and techniques that you should consider:
Grid based layout
Random placement of the content on the site may result in an accidental, sloppy appearance. The solution is to use grid (based on layouts), which organizes content into sections, columns and fields, thanks to which the design is aesthetic and intuitive.
White (empty) sites on the site should not be a cause for concern. Not only does space help to avoid overwhelming content, it also makes it easier for users to view and absorb information on the site.
Navigation (menu)
Navigation on your website acts as a road map. It is she who decides if it is easy and intuitive to navigate the site. In addition, it indicates to the user what is on the page relevant and where he will find the information he needs.
Practical rules:
Attach to the top menu only the necessary, most important pages. The user at the first contact will not be interested in the privacy policy and information about copyright. You should add links to these subpages to the footer at the bottom of the page.
