Social media messengers have become dominant in the global digital landscape in recent years. These apps are not only attracting more customers than traditional social media platforms, but they are also providing businesses with powerful tools to engage with potential customers.
The Covid-19 outbreak and the “new normal” have made messaging applications more significant. Video and audio communications have taken the place of in-person meetings. With WhatsApp recording, WhatsApp archiving, and other compliance monitoring apps, companies quickly check on their employees in the hybrid work setup.
This new normal was also evident during New Year’s Eve celebrations as people used technology to communicate with their loved ones. But among the big three communication providers, who is the world’s largest?
The social messaging app is owned by Facebook and has two billion active users worldwide. Initially launched as a standalone app, it evolved into an instant messaging service. It is also the top mobile messaging app in the United States, with 25.58 million users at the beginning of 2021.
Telegram
Telegram is a free messaging app with 400 million monthly active users, allowingthem to communicate across multiple devices. It offers end-to-end encryption and has no media size limits. The app also offers features popular with B2B brands. Its chatbot feature allows brands to create automated messages that can be sent to their users.
Messenger
Facebook is the world’s largest social media platform, with over 2.9 billion monthly active users. Though it is the world’s leading social network in 128 countries, only 75 countries rely on its messaging app, also known as Facebook Messenger.
WeChat, a Chinese messaging app owned by Tencent, is also popular. Its active monthly users worldwide reached 1.48 million, and it is the top social network in China. It also offers group chats and unique themes.
Conclusion
WhatsApp is the world’s leading communication app as of writing. Because of its regularly updated software and features, it sets up the standard of what messaging apps should be for users. Check out this infographic by TeleMessage to learn more about these messaging apps.
