If you own an online business, you must be familiar with the term Social Media Marketing or SMM. Social Media Marketing or SMM is a term that means marketing through social media platforms like Facebook, Twitter, Instagram and Google. Today, millions of people browse these websites everyday and it is easier to target them on these platforms rather than other places.
Why you must be doing SMM wrong?
If you think that popping some ads on people’s account could help you generate leads, then you are wrong. Consider it is you and you see an advertisement from a company. Suppose it makes you click on it. Can you recall the factors that enticed you to click on it? If you notice a good advertisement that let you take action, then you can find a lot of things to learn from it.
What is a good ad?
A good ad provides some kind of promise or value to the people. There are certain points you must keep in mind while creating an ad:
- It tells a story that a person could relate to.
- The advertisement must be relevant to your target audience.
- It is better if it provides something of value as a bonus or free.
- Must use different copywriting techniques to incite people to take action instantly.
How to design good ads
It is not possible for everyone to be a good designer and design an awesome ad. Ads that are meant to sell must also require copywriting work. If that’s the case, the best idea is to hire a digital marketing agency. You can find these agencies all over the world. Just search for one using your location in search to find a one near you. Suppose you are living in Bangkok then you can search for SEO local search marketing. Go with the one that you find best suitable for you.